jewelry Design​

My jewelry project began during my studies in London in 2021. At the time, I observed that the main consumers at London’s fashion concept stores were Chinese international students. Given the high costs of studying in the UK, this group demonstrated significant purchasing power. Many of these stores had also started introducing Chinese designer brands, reflecting the students’ desire to express cultural identity through consumption. Based on this insight, I chose jade as a cultural symbol for the project and positioned WeChat as the primary sales channel.